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World Wide Rave, by David Meerman Scott

Posted by Kalani Iwiula on Mon, Jun 22, 2009

Yesterday I finished David Meerman Scott's book, World Wide Rave, and I highly recommend it. If you're interested in growing your business fast, read this book. Similar to The Open Brand, you can finish it in one weekend. Also similar to TOB is utilizing the socialsphere to call attention to your brand, product, company, etc. DM Scott is a speaker on marketing and leadership and if you intend to execute new marketing strategies, this book is a good primer.

I met David at an Inbound Marketing seminar in San Francisco, April 28-29, 2009. He was a keynote speaker and gave a phenomenal presentation. He also autographed a copy of World Wide Rave and gave it to me. Free! I didn't know it at the time, but David walks his talk. When you read WWR, you'll know what I mean. 

Totally accessible guy, totally timely book. I especially like the numerous WWR examples he shares. They are new, fresh, and innovative, yet any organization - large or small - can follow these examples to create a WWR of your own. 

Check it out: http://www.worldwiderave.com

If you've read WWR, please share your top 2 take-aways.

Thanks for sharing! 

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Comments

Hey Kalani 
 
Many thanks for writing about World Wide Rave. I am so glad that you liked it. Take care, David
Posted @ Monday, June 22, 2009 11:41 AM by David Meerman Scott
Hi David,  
 
I just returned from a relaxing vacation and am thrilled to hear from you. With your travel schedule I did not expect your reply, at least not so soon, but thank you! 
 
I enjoyed hearing you again at the virtual Inbound Marketing University sessions. Be well in your travels and much success to World Wide Rave! 
 
-Kalani
Posted @ Monday, June 29, 2009 12:53 AM by Kalani Iwi'ula
Hi Kalani, 
 
I've been giving a copy of David Meerman Scott's previous book The New Rules of Marketing and PR to each of my new clients. It has great examples of how small businesses or corporations have used the web especially social media to grow their leads and prospects. So many people don't get blogging...simply have no idea what it could do for their business and this book explains it very well.  
 
All the Best, Karen
Posted @ Saturday, September 26, 2009 9:30 AM by Karen Nierlich
Karen, I'm flattered. How cool that you give away my book. I really appreciate it. David
Posted @ Saturday, September 26, 2009 10:21 AM by David Meerman Scott
You are welcome. What's more they read it and many of them start blogs thanks to your book The New Rules of Marketing and PR. It helps me to help my clients succeed online. The get that they aren't just putting up a website, but embarking an ongoing journey. 
 
All The Best, Karen
Posted @ Saturday, September 26, 2009 5:44 PM by Karen Nierlich
Music to an author's ears. When ideas are actually implemented and they generate success, it makes the hard work of writing worth the effort. 
 
Many thanks, David
Posted @ Sunday, September 27, 2009 5:27 AM by David Meerman Scott
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